Who we are
Kyle Proctor is a distinguished marketing leader with 25 years of experience in strategic marketing and communications, including 15 years in highly regulated banking and finance. He has a proven track record of working with banks ranging from $600 million to $26 billion in assets, driving brand growth and market engagement in both community and corporate environments. From 2023 to late 2025, he led the PR and social media teams at Arvest Bank, implementing innovative campaigns that significantly enhanced brand visibility. In previous roles, he directed the Arvest brand, overseeing creative and media teams to strengthen its position in a competitive market.
Kyle’s career includes collaborations with various ad agencies and clients across the public and private sectors, reflecting a deep understanding of diverse market dynamics. Actively engaged in the industry, he has served in local chapters of the American Advertising Federation, the Public Relations Society of America, and Rotary, positively influencing the marketing and communications landscape in his community. A strategic thinker known for developing effective marketing initiatives, Kyle is dedicated to delivering solutions that resonate with audiences and drive sustainable business growth.
Kyle Proctor - Founder
Yellow nunchucks origin
A Story of Scale
In 1991, at the tender age of 11 and the height of Teenage Mutant Ninja Turtles, Kyle Proctor hovered over the glass display case at the Indian Mall in Jonesboro, Arkansas. Amongst the throwing stars and butterfly knives sat a set of “adult” nunchucks. Kyle begged his Dad to let him spend his chore money on the wood, ball bearing, and polished chain masterpiece. Like a popular holiday movie, Kyle’s Dad said, “ You’ve got a lot to learn before those. You’ll crack your head open.”
Kyle traveled with his Dad to the local hardware store that following Saturday. His Dad took him to the broom handles and said, “Pick one out.” No stranger to a push broom, Kyle chose the yellow handle because he knew he could see it better in their dark storage room. A few more dollars in supplies and a hands-on project with his Dad birthed his “Yellow Nunchucks.”
Hundreds of hours, several bruises, and some really good pop knots later, Kyle eventually upgraded to the adult nunchucks. Yellow Nunchucks symbolize scalability, intentionality, creativity, ingenuity, impact, visibility, and imagination—values he aims to bring to his clients.
In this recently unearthed 1991 video, Kyle showcases his self-taught craft. He still claims to be able to perform “most” of the skills today. The Yellow Nunchucks are stored in a safe at home and come out for parties. Unfortunately, the homemade JAMS knockoffs and big-box store water shoes have not survived.
